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Wedding Show Success for Couples (and why cake sample calories don't count!)

Wedding shows can be overwhelming. Chaotic. Loud!


But where else can a couple find bridal gowns and bespoke suits, floral design from both grocery-stores and high-end designers, and the Dick's food truck alongside a churro cart, gourmet farm-to-table caterers, and of course, cake samples?


I'm the first to admit that attending wedding shows, along with venue tours, is one of my guilty pleasures, not only for the variety and creativity I see but for the crowd and chaos as well! Of course, I approach wedding shows with a plan. And couples who follow my wedding show plan will find success as well!


These photos are from the 2025 Seattle Wedding Show, and they're just a small taste of what the show had to offer! Starting with the natural arbor, you see the Safeway (yes, Safeway!) floral and bakery department display; Terra Tovela Catering's farm-to-table bites, Hana Novias Bridal's custom, size-inclusive gowns; Urban Whey's cheese cake; and samples of Safeway's bouquets.


Your Wedding Show Success Plan:

  • Always, ALWAYS, make a throwaway email account as soon as you sign up (if not sooner). You don't want to spend the next year hitting "unsubscribe" because you couldn't resist a giveaway.

  • Think about what you want to accomplish. Are you looking for tablescape ideas? DJs who can keep the dance floor packed all night? A fun dessert vendor? Have fun but prioritize these vendors.

  • Caffeinate before, then refuel after. Enough said.

  • Pick a way to keep track of the vendors you love! Maybe you'll highlight the booth on the map. Maybe you'll create an album ahead of time and save the QR codes or booth photos to that. Personally, I like to bring a gallon Ziplock to store the marketing materials of the vendors I plan to follow up with. The rest go into the free tote next to my Ziplock. I also bring a pen and small notebook (inside the trusty Ziplock!) in case I want to take notes about a specific vendor.

  • If the oyster shucker is there, no matter how long the line is, it's worth the wait. Trust me.

  • It's ok if you're not ready to purchase, even if you find a vendor you love. Most couples need time to clear their heads before feeling comfortable signing a contract. There's no harm in signing up for a free consultation or a newsletter - and most vendors honor their show specials for at least a little while after the wedding show ends.

  • If you've hired a wedding planner, see if they'd like to connect to compare notes!


What are your favorite parts of wedding shows? What makes you nervous? Let me know! And if a free consultation without the chaos of a wedding show sounds too good to pass up, click the button below.



With love,

Laura


p.s. You've literally (figuratively?) walked a million miles today. Those cake sample calories don't count. You're welcome!

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